Build a Successful Practice
Isabel Spradlin 
In today’s online world there’s a lot of emphasis on having clients be “excited” to work with you. But what does that really mean? As massage therapists, we’re not necessarily looking for a single kind of excitement from prospective or current clients. In today’s video I talk about what those different kinds of excitement can … Continue Reading …
Effective follow up with your massage and bodywork clients is essential. And most practitioners aren’t doing it very well. Either they’re not following up at all, or they’re using automated or impersonal follow-ups. In today’s video I talk about the essential elements of client follow-up (HOW to do it). Because, so often, even once practitioners … Continue Reading …
Woah! I know in today’s online climate that can sound like a crazy thing to say. But it’s true. In today’s video I talk about the two reasons online exposure simply cannot replace in-person referrals for a thriving massage practice. I also know there are a lot of questions out there about how to create … Continue Reading …
As you know, I talk a lot about building strong referral relationships that are actual relationships. But giving and receiving referrals is not the only reason to network for your massage practice. Today I talk about the two other reasons that it is so important to build strong relationships with other business owners in your community. … Continue Reading …
Sooo . . . as some of you already know I have a YouTube channel. And, because I’ve been really committed to the video blogs here on the site this year, I haven’t been posting on the channel at all. And yet . . . it’s still growing by about 100 subscribers per month! I’ve … Continue Reading …
This is a wonderful topic and I love talking about it. So often, massage therapists start their own practices because they LOVE serving their clients. But, without the right structures in place to support that service, it can be extremely difficult to actually get the growth and stability you need. In today’s video I talk … Continue Reading …
YES! You can build a full, thriving practice without social media. And not just because I did it when social media was barely a thing . . . also, because I just had a friend (last year) build her practice to full-time in 7 months and she doesn’t use social media at all. Why would … Continue Reading …
There’s no doubt that it takes some grit to grow and maintain a practice. BUT, we can’t be all-grit-all-the-time and expect ourselves to be ok with that. For me, this topic is one of the most profound aspects of running a business and it doesn’t get talked about enough. As I say in the video, … Continue Reading …