The #1 Dirty Little Secret of a Successful Massage Practice

Click here to get your #1 Dirty Little Secret Worksheet Podcast version: I know that these serious secrets to success often seem boring.  It seems like the secrets to success should be much more exciting, world-bending, fantastic, etc.  But the reality is that it really is this simple. If I had to guess, I would … Continue Reading …

Video #3: Don’t Overcomplicate It – Your Massage Marketing

Click here for your Massage Marketing Worksheet. Here is your third video in this series!  It’s so important to know that ‘marketing’ is not a dirty word – and that as a massage therapist, there are some very specific ways of marketing that will grow your practice fastest. I see a lot of massage therapists … Continue Reading …

Video #2: Don’t Overcomplicate It – Your Massage Website

Get your Massage Website Worksheet here. You have enough to do.  Don’t waste your time over-designing or over-building your website.  Here, I talk about the most essential things your massage website needs in order to reliably bring in your ideal clients. If you’re worried about whether you should be blogging more (or at all) or … Continue Reading …

Video #1: Don’t Overcomplicate It – The Massage Business Plan

Here is your Massage Biz Plan Worksheet. When you became a massage therapist, I highly doubt you had in mind a complicated business that you wanted to run.  More likely, you had your license, an office, table, linens, lotion and lots of hope. Everywhere I look, there are instructions for starting your massage practice that … Continue Reading …

Can I Make a Living as a Massage Therapist?

Yes!  You can make a living as a massage therapist, IF you are going to treat your massage practice like a real business. Here is what I mean. . . Running a successful business is not the easiest thing in the world (but it’s also not the hardest).  For massage therapists, making a real living from … Continue Reading …

#2: Massage Practice Myths – Doing It Alone

In the last post, we covered how to navigate any blocks you might be having about bringing money into your life through your massage practice. Now it’s time to dig into the next HUGE stumbling block for most practitioners. Sadly, most of us are taught to believe that other massage therapists or even practitioners of … Continue Reading …

#1: Massage Practice Myths – Discounting Prices

Starting and building your massage practice is seriously big and important work.  And, over and over again, I see excellent massage therapists falling into the three traps we’re going to talk about over the next three posts. I believed these three myths myself when I was in the beginning stages of my practice nine years … Continue Reading …