Branding Won’t Save (or even build) Your Practice (membership)

Woah!  WHAT do I mean by THAT?  Isn't branding like the holy grail of all business everything?  You would think so by listening to marketers and other people who don't actually know how to run a massage practice.  (Spoiler alert: a massage practice is not a run-of-the-mill biz, it's its own thing.) Here's the real ... Continue Reading ...