Money as a marker (membership)

money as a marker

There is SO MUCH judgmental language about money in this world.  The vast majority of the time, I see money talked about in binary terms: it’s good, it’s bad, it’s neutral, there’s too much, there’s not enough.  All very judgement-based things. But I really find that if you can step out of that binary thinking, … Continue Reading …

Shifting your perspective from practitioner to client (membership)

perspective

As business owners we MUST be able to look at and understand our work from our clients’ perspective.  This is usually one of the hardest-to-learn yet most essential skills to get in hand. Whether you’re building your marketing materials, retaining clients, or outreaching to potential referral partners, being able to see your practice as others … Continue Reading …

How to avoid a failed practice (membership)

avoid a failed pratice

There are few things more disappointing than feeling that you have to close your practice because you just couldn’t make it work.  Of course, there are lots of different reasons to close a practice, but not being able to “figure it out” shouldn’t be one of them. In today’s video I give you four ways … Continue Reading …

Managing Work vs. Personal Life (membership)

separating work and personal

As an entrepreneur, work life can demand a lot more than we’re used to giving.  Especially in the growth phase of our practices, boundaries between work and personal life tend to blur . . . a lot. Today I offer you three very concrete ways of helping to manage that blur.  Hopefully it will help you … Continue Reading …

Feel like you wanna die from the TEDIUM of practice-building? (membership)

tedium

Especially in the growth stage of a successful practice, staying on top of our business can be TEDIOUS. From emails and phone calls to marketing and linens, there’s a lot to do.  If you feel like you’re drowning in it, don’t worry.  This stage doesn’t last forever and I don’t want you to give up! … Continue Reading …

Client Retention – respecting clients’ discomfort (membership)

client retention

When you have serious skills to offer as a massage therapist, it is soooo tempting to expect clients to be 100% on board with you. Too often, we (yes, myself in those early years!) dismiss or get grumpy about a client’s discomfort with undressing, the techniques we use, positioning on the table, or about a … Continue Reading …

You need more than mindset when it comes to money (membership)

more than money mindset

It’s hard to talk about money TOO much when you’re running a business.  The simple fact of running a practice is that you need money to make it work! Very often these days, the “issue” of money is talked about exclusively as a function of mindset.  But there’s  A LOT more to it than that.  … Continue Reading …

Three tools for coping with setbacks (membership)

coping with setbacks

Setbacks are a natural part of running any kind of a business.  And, fast business growth often depends on exactly how we deal with those setbacks. So, in the spirit of getting your practice growing as fast as possible . . . today’s video is all about the three most important parts of coping with … Continue Reading …