OWN your specialty (membership)

specialty

Yes, indeed, you need to be able to talk about your work in terms of your specialty.  This will help your practice stabilize so much faster.  It will also help ensure you are attracting clients who are HAPPY to pay your full rates.  (And every thriving practice needs that.) In today’s video I cover a … Continue Reading …

Why you should know your money and do your own books (membership)

know your money

I love today’s video!  I know it’s really sexy to talk about money mindset these days, but what about the ACTUAL money in your practice? If you’re going to have a thriving biz, you must manage your money somehow. That’s what today’s post is all about. Now, I know that outsourcing is a big deal … Continue Reading …

Who you should be spending your time with (membership)

isabel spradlin

When you are in the big growth stage of your practice, it is tempting to ONLY spend time with others who are at the same stage.  But if you want continued inspiration and faster growth, you will want to vary who you are spending time with. Today’s video blog covers 3 principles of how to … Continue Reading …

Why mantras usually don’t work in running a full practice (membership)

mantras

Mantras can be very effective when we’re running a business, but they don’t always work.  In today’s video post I talk about why and how you can structure them (and when) to have the maximum effect. As always, I hope to see you in the comments! p.s. This is a membership-based video.  Curious about what … Continue Reading …

Important! Pace yourself in the New Year (membership)

isabel spradlin

Running a successful massage practice requires good pacing.  In the beautiful energy of the New Year it’s easy to get caught up in the momentum of your intentions and goals.  But it’s so important not to run out of that momentum!  When you get your pacing right you’ll have much better long-term success. In today’s … Continue Reading …

Let your practice evolve so you don’t get trapped doing work you don’t love (membership)

evolve

As with most business building stuff, this can be a bit tricky.  As we’re growing our practice, most of us need to take a wide range of clients in order to make sure we’re keeping a full schedule.  But, that can sometimes lead to getting accidentally “trapped” in doing work we’re not really passionate about. … Continue Reading …

Expanding your comfort zone is hard work (membership)

expand comfort zone

Do you ever struggle with expanding out of your comfort zone?  I do!  I call it “the emotional cringe” because it feels like I’m cringing away from the big, scary growth. And when you’re growing a practice, this cringe can show up A LOT.  So, it’s very important to know how to work with it … Continue Reading …

Where to look for great referral partners (membership)

referrals

I say it all the time . . . having the right referral partners can establish 60% of your practice.  And there are always questions about how, exactly, to find those “right” partners. I’ve heard many times that it feels impossible to find the right practitioners to trust, to reach out to, to even want … Continue Reading …