Massage Pricing Confidence! (membership)

massage practice pricing

Today, instead of a video, I am giving you one of the best 4-day workbooks I’ve ever created. It’s called Massage Practice Confidence and it is all about how to create true, lasting confidence for you around your prices.  I think almost everyone can use this at some point in their practice! If you’re having trouble … Continue Reading …

What does it take to be a successful massage practice owner? (membership)

successful massage practice

There are three things that I think are essential to being successful in growing and running your massage practice (or any business): steadfastness willing to work with the tedium of business ownership, and flexibility In today’s video I pull apart each of these things and give you examples from my own practice about how they … Continue Reading …

Do you work more or less when you run your own massage practice? (membership)

your massage practice

I’ve been talking about a lot of very specific-to-this-time-of-year issues for the past couple of weeks. Today, I’m talking more about a “meta” issue.  Yes, it relates to the holidays and how you go about taking time off.  But the question is really about how much should you truly be expecting to work when running … Continue Reading …

All the things to do in your massage practice during the holiday months (membership)

holiday months

The end if the year can be a powerful time for your practice.  In addition to all of the family and friend activities, there are a whole bunch of things you will want to keep in mind through the next few weeks for your massage practice! If you start thinking about this now, it can:  … Continue Reading …

New podcast episode!

it's work to run a massage practice

Whoops!  I forgot to tell you about this last week . . . Amber Cook and I recorded another episode together all about how running a massage practice is actually work.  (If you’re reading this via email, click through to see the episode player.) I know that talking about the “work” of it all can … Continue Reading …

Taxes and your massage practice (membership)

taxes and your massage practice

As a business owner, one of the most important things you can do is to think about and stay in charge of your tax situation.  And yes, I know “taxes” can seem booooring or, worse, full of anxiety, fear, and overwhelm. But owning your money (which includes owning your tax responsibilities) can make your business … Continue Reading …

Massage marketing for the holidays (membership)

holiday massage marketing

It’s tiiiiiime!!!  As business owners, we have to be ahead of the “holiday” curve.  Most massage therapists I talk to want to sell gift certificates during the holiday season – and lots of them! In today’s video I go through the specific timeline (and tools) I’ve seen work best for the massage therapists who actually … Continue Reading …

How do you talk to clients about returning? (membership)

return massage clients

If you want to have a thriving massage practice, you need to be able to talk to your clients about coming back for more sessions . . . after every single session. This does NOT mean you launch a sales pitch after every session.  And it definitely does NOT mean you should be pushy or … Continue Reading …