Networking isn’t always about referrals (membership)

massage practice networking

As you know, I talk a lot about building strong referral relationships that are actual relationships.  But giving and receiving referrals is not the only reason to network for your massage practice.  Today I talk about the two other reasons that it is so important to build strong relationships with other business owners in your community. … Continue Reading …

Why does structure matter? Why can’t you just follow your bliss? (membership)

structure and bliss

This is a wonderful topic and I love talking about it.  So often, massage therapists start their own practices because they LOVE serving their clients.  But, without the right structures in place to support that service, it can be extremely difficult to actually get the growth and stability you need. In today’s video I talk … Continue Reading …

Can you build a practice WITHOUT social media? (membership)

build without social media

YES!  You can build a full, thriving practice without social media.  And not just because I did it when social media was barely a thing . . . also, because I just had a friend (last year) build her practice to full-time in 7 months and she doesn’t use social media at all. Why would … Continue Reading …

How much grit does it take to grow and maintain a practice? (membership)

grit

There’s no doubt that it takes some grit to grow and maintain a practice.  BUT, we can’t be all-grit-all-the-time and expect ourselves to be ok with that. For me, this topic is one of the most profound aspects of running a business and it doesn’t get talked about enough. As I say in the video, … Continue Reading …

Making sure you have enough NEW clients (membership)

enough new clients

There will always be a need for new clients in your practice . . . even if your retention is top notch!  There are all sorts of very good reasons to “lose” clients (along with not-so-good reasons).  But when it happens, you need to make sure you’re not ending up with empty spots in your … Continue Reading …

Short-term gain vs. Long-term client relationships (membership)

massage practice

This is a delicate balance to strike.  And when you are in the growth stage of your practice this dynamic can feel extra tricky. When you have pressing bills to pay . . . When it seems like money is flying out the door as you are growing your practice . . . When you’re feeling … Continue Reading …

Branding Won’t Save (or even build) Your Practice (membership)

branding

Woah!  WHAT do I mean by THAT?  Isn’t branding like the holy grail of all business everything?  You would think so by listening to marketers and other people who don’t actually know how to run a massage practice.  (Spoiler alert: a massage practice is not a run-of-the-mill biz, it’s its own thing.) Here’s the real … Continue Reading …