3 rules for handling yourself when things don’t go to plan (membership)

clarity.plan.action.

It’s gonna happen . . . probably a lot. When you’re growing your practice, there will be glitches, problems, things that stall you and/or make you want to tear your hair out. That’s just part of it. Growing your practice is a learning process and there are some highly regarded studies that show we learn best when . . . Continue Reading…

This morning – ask us questions!

massage therapist podcast episode

Amber Cook and I will be recording our podcast episode live this morning! We start at 10:00am Pacific. (That’s just 2 hours from now!) Click here to join us. Join us to listen in and ask your questions about how we have kept our individual full-time practices strong over more than a decade as we’ve … Continue Reading …

3 strategies for awkward client interactions (membership)

your massage practice

It happens! Clients come in for a session and you’re not sure how to navigate the difference between your personalities. No problem. A huge part of learning to really own your practice is learning how to handle yourself professionally . . . even when it’s so awkward it makes you sweat. (Note: I am not … Continue Reading …

New podcast episode!

it's work to run a massage practice

Whoops!  I forgot to tell you about this last week . . . Amber Cook and I recorded another episode together all about how running a massage practice is actually work.  (If you’re reading this via email, click through to see the episode player.) I know that talking about the “work” of it all can … Continue Reading …

How do you talk to clients about returning? (membership)

return massage clients

If you want to have a thriving massage practice, you need to be able to talk to your clients about coming back for more sessions . . . after every single session. This does NOT mean you launch a sales pitch after every session.  And it definitely does NOT mean you should be pushy or … Continue Reading …

Podcast – a conversation about client retention

massage client retention

Last Friday’s podcast episode with Amber Cook of healingwaze.com got real deep, real fast!  (If you’re reading this via email, click through to see the episode player.) As you have so often heard me say, to have a full massage practice for the long term you need to be able to retain clients consistently.  What … Continue Reading …

Pricing – again, and always (membership)

massage business pricing

I had a great conversation with a fellow business owner this week about pricing.  And he brought up something I think we all have to keep an eye on . . . but maybe not in the way you’ve thought about before. He was talking about the internal struggle to feel that you’re “worth” whatever … Continue Reading …

Quick reminder

Update: the join link has changed!  Here’s the updated one: join here. At 1:00pm Pacific today!  I’ll be recording a podcast episode live and I hope you’ll join in! I’ll be interviewing Tiffany and Katherine of Yomassage about their quickly growing business and how they’re keeping up with it. We’ll be answering audience questions so … Continue Reading …