Why does structure matter? Why can’t you just follow your bliss? (membership)

structure and bliss

This is a wonderful topic and I love talking about it.  So often, massage therapists start their own practices because they LOVE serving their clients.  But, without the right structures in place to support that service, it can be extremely difficult to actually get the growth and stability you need. In today’s video I talk … Continue Reading …

How much grit does it take to grow and maintain a practice? (membership)

grit

There’s no doubt that it takes some grit to grow and maintain a practice.  BUT, we can’t be all-grit-all-the-time and expect ourselves to be ok with that. For me, this topic is one of the most profound aspects of running a business and it doesn’t get talked about enough. As I say in the video, … Continue Reading …

When family is big AND you’re an entrepreneur (membership)

family and business

It’s gonna happen.  When you’re growing and maintaining your practice, family and work will clash to some degree.  Not all the time (hopefully) and not super painfully (hopefully), but there is always the need to find a way for these two parts of life to co-exist. This is different than most jobs because your when … Continue Reading …

Your mistakes are NORMAL! (membership)

mistakes are normal

Mistakes can work for you – or at least not drag you down.  It is absolutely normal that we make mistakes when growing and running our practices. Whether it’s in spending money, managing client relationships, or a hundred other things that come up in our businesses, making sure you can get some kind of productivity … Continue Reading …

Making sure you have enough NEW clients (membership)

enough new clients

There will always be a need for new clients in your practice . . . even if your retention is top notch!  There are all sorts of very good reasons to “lose” clients (along with not-so-good reasons).  But when it happens, you need to make sure you’re not ending up with empty spots in your … Continue Reading …

Short-term gain vs. Long-term client relationships (membership)

massage practice

This is a delicate balance to strike.  And when you are in the growth stage of your practice this dynamic can feel extra tricky. When you have pressing bills to pay . . . When it seems like money is flying out the door as you are growing your practice . . . When you’re feeling … Continue Reading …

How to avoid a failed practice (membership)

avoid a failed pratice

There are few things more disappointing than feeling that you have to close your practice because you just couldn’t make it work.  Of course, there are lots of different reasons to close a practice, but not being able to “figure it out” shouldn’t be one of them. In today’s video I give you four ways … Continue Reading …