Massage Pricing Confidence! (membership)

massage practice pricing

Today, instead of a video, I am giving you one of the best 4-day workbooks I’ve ever created. It’s called Massage Practice Confidence and it is all about how to create true, lasting confidence for you around your prices.  I think almost everyone can use this at some point in their practice! If you’re having trouble … Continue Reading …

Do you work more or less when you run your own massage practice? (membership)

your massage practice

I’ve been talking about a lot of very specific-to-this-time-of-year issues for the past couple of weeks. Today, I’m talking more about a “meta” issue.  Yes, it relates to the holidays and how you go about taking time off.  But the question is really about how much should you truly be expecting to work when running … Continue Reading …

All the things to do in your massage practice during the holiday months (membership)

holiday months

The end if the year can be a powerful time for your practice.  In addition to all of the family and friend activities, there are a whole bunch of things you will want to keep in mind through the next few weeks for your massage practice! If you start thinking about this now, it can:  … Continue Reading …

New podcast episode!

it's work to run a massage practice

Whoops!  I forgot to tell you about this last week . . . Amber Cook and I recorded another episode together all about how running a massage practice is actually work.  (If you’re reading this via email, click through to see the episode player.) I know that talking about the “work” of it all can … Continue Reading …

Taxes and your massage practice (membership)

taxes and your massage practice

As a business owner, one of the most important things you can do is to think about and stay in charge of your tax situation.  And yes, I know “taxes” can seem booooring or, worse, full of anxiety, fear, and overwhelm. But owning your money (which includes owning your tax responsibilities) can make your business … Continue Reading …

Massage marketing for the holidays (membership)

holiday massage marketing

It’s tiiiiiime!!!  As business owners, we have to be ahead of the “holiday” curve.  Most massage therapists I talk to want to sell gift certificates during the holiday season – and lots of them! In today’s video I go through the specific timeline (and tools) I’ve seen work best for the massage therapists who actually … Continue Reading …

Podcast – a conversation about client retention

massage client retention

Last Friday’s podcast episode with Amber Cook of healingwaze.com got real deep, real fast!  (If you’re reading this via email, click through to see the episode player.) As you have so often heard me say, to have a full massage practice for the long term you need to be able to retain clients consistently.  What … Continue Reading …

Pricing – again, and always (membership)

massage business pricing

I had a great conversation with a fellow business owner this week about pricing.  And he brought up something I think we all have to keep an eye on . . . but maybe not in the way you’ve thought about before. He was talking about the internal struggle to feel that you’re “worth” whatever … Continue Reading …