Why does structure matter? Why can’t you just follow your bliss? (membership)

structure and bliss

This is a wonderful topic and I love talking about it.  So often, massage therapists start their own practices because they LOVE serving their clients.  But, without the right structures in place to support that service, it can be extremely difficult to actually get the growth and stability you need. In today’s video I talk … Continue Reading …

Can you build a practice WITHOUT social media? (membership)

build without social media

YES!  You can build a full, thriving practice without social media.  And not just because I did it when social media was barely a thing . . . also, because I just had a friend (last year) build her practice to full-time in 7 months and she doesn’t use social media at all. Why would … Continue Reading …

When family is big AND you’re an entrepreneur (membership)

family and business

It’s gonna happen.  When you’re growing and maintaining your practice, family and work will clash to some degree.  Not all the time (hopefully) and not super painfully (hopefully), but there is always the need to find a way for these two parts of life to co-exist. This is different than most jobs because your when … Continue Reading …

Making sure you have enough NEW clients (membership)

enough new clients

There will always be a need for new clients in your practice . . . even if your retention is top notch!  There are all sorts of very good reasons to “lose” clients (along with not-so-good reasons).  But when it happens, you need to make sure you’re not ending up with empty spots in your … Continue Reading …

Short-term gain vs. Long-term client relationships (membership)

massage practice

This is a delicate balance to strike.  And when you are in the growth stage of your practice this dynamic can feel extra tricky. When you have pressing bills to pay . . . When it seems like money is flying out the door as you are growing your practice . . . When you’re feeling … Continue Reading …

Branding Won’t Save (or even build) Your Practice (membership)

branding

Woah!  WHAT do I mean by THAT?  Isn’t branding like the holy grail of all business everything?  You would think so by listening to marketers and other people who don’t actually know how to run a massage practice.  (Spoiler alert: a massage practice is not a run-of-the-mill biz, it’s its own thing.) Here’s the real … Continue Reading …

Money as a marker (membership)

money as a marker

There is SO MUCH judgmental language about money in this world.  The vast majority of the time, I see money talked about in binary terms: it’s good, it’s bad, it’s neutral, there’s too much, there’s not enough.  All very judgement-based things. But I really find that if you can step out of that binary thinking, … Continue Reading …

How to avoid a failed practice (membership)

avoid a failed pratice

There are few things more disappointing than feeling that you have to close your practice because you just couldn’t make it work.  Of course, there are lots of different reasons to close a practice, but not being able to “figure it out” shouldn’t be one of them. In today’s video I give you four ways … Continue Reading …