What does it mean for massage clients to be “excited” to work with you? (membership)

massage clients

In today’s online world there’s a lot of emphasis on having clients be “excited” to work with you.  But what does that really mean? As massage therapists, we’re not necessarily looking for a single kind of excitement from prospective or current clients.  In today’s video I talk about what those different kinds of excitement can … Continue Reading …

If you want a full massage practice you MUST follow up with clients (membership)

full massage practice needs follow up

Effective follow up with your massage and bodywork clients is essential. And most practitioners aren’t doing it very well. Either they’re not following up at all, or they’re using automated or impersonal follow-ups. In today’s video I talk about the essential elements of client follow-up (HOW to do it). Because, so often, even once practitioners … Continue Reading …

No amount of online exposure can replace strong referral relationships (membership)

referrals in a massage practice

Woah!  I know in today’s online climate that can sound like a crazy thing to say.  But it’s true. In today’s video I talk about the two reasons online exposure simply cannot replace in-person referrals for a thriving massage practice. I also know there are a lot of questions out there about how to create … Continue Reading …

Networking isn’t always about referrals (membership)

massage practice networking

As you know, I talk a lot about building strong referral relationships that are actual relationships.  But giving and receiving referrals is not the only reason to network for your massage practice.  Today I talk about the two other reasons that it is so important to build strong relationships with other business owners in your community. … Continue Reading …

How much grit does it take to grow and maintain a practice? (membership)

grit

There’s no doubt that it takes some grit to grow and maintain a practice.  BUT, we can’t be all-grit-all-the-time and expect ourselves to be ok with that. For me, this topic is one of the most profound aspects of running a business and it doesn’t get talked about enough. As I say in the video, … Continue Reading …

Your mistakes are NORMAL! (membership)

mistakes are normal

Mistakes can work for you – or at least not drag you down.  It is absolutely normal that we make mistakes when growing and running our practices. Whether it’s in spending money, managing client relationships, or a hundred other things that come up in our businesses, making sure you can get some kind of productivity … Continue Reading …

Making sure you have enough NEW clients (membership)

enough new clients

There will always be a need for new clients in your practice . . . even if your retention is top notch!  There are all sorts of very good reasons to “lose” clients (along with not-so-good reasons).  But when it happens, you need to make sure you’re not ending up with empty spots in your … Continue Reading …