What is massage practice marketing, really? (membership)

massage practice marketing

When you’re in the growth phase of your massage practice, marketing is necessary. Of course. But marketing is not just about bringing in new clients.  (What!?)  And, as essential as it is, marketing is not just about retaining clients, either.  (What!?) Marketing is about taking the reputation you’ve worked so hard to build for yourself … Continue Reading …

A fun podcast episode for your weekend!

your massage practice podcast

What a great time is was to record this episode with Amber this morning!  We shared a lot of stories and tools about MONEY and answered some great questions from our live audience. Enjoy!   If you want to ask questions live next time, we’ll record again on October 5 at 10am Pacific.  If you subscribe … Continue Reading …

Final week!

your massage practice will change your life

It’s the last week to get the crazy good discount on the Massage Practice Tune-Up All-Class package!  Don’t let this pass you by.  The sale ends this Friday and then the package goes back up to it’s regular price. As many of you know, I’m not a huge fan of discounting my work – but … Continue Reading …

Another podcast sneak peek!

your massage practice is worth the effort

Did you see the new full Podcast episode on Friday, The Freedom of a Full Practice? Today was SO much fun! Before our client day started, Amber Cook and I jumped onto YouTube unannounced to give you a taste of what our upcoming podcast episodes are going to be like!  You can take a listen … Continue Reading …

Collaborations can grow your massage practice (membership)

massage practice collaborations

It’s tempting to think of our relationships with other practitioners as either referral relationships or nothing.  But dreaming up enjoyable opportunities for collaboration, even in the total absence of referrals, creates powerful opportunities for your massage practice. In today’s video I talk about how and why these collaborations can make such a big difference.  I … Continue Reading …

What does it mean for massage clients to be “excited” to work with you? (membership)

massage clients

In today’s online world there’s a lot of emphasis on having clients be “excited” to work with you.  But what does that really mean? As massage therapists, we’re not necessarily looking for a single kind of excitement from prospective or current clients.  In today’s video I talk about what those different kinds of excitement can … Continue Reading …

No amount of online exposure can replace strong referral relationships (membership)

referrals in a massage practice

Woah!  I know in today’s online climate that can sound like a crazy thing to say.  But it’s true. In today’s video I talk about the two reasons online exposure simply cannot replace in-person referrals for a thriving massage practice. I also know there are a lot of questions out there about how to create … Continue Reading …

Can you build a practice WITHOUT social media? (membership)

build without social media

YES!  You can build a full, thriving practice without social media.  And not just because I did it when social media was barely a thing . . . also, because I just had a friend (last year) build her practice to full-time in 7 months and she doesn’t use social media at all. Why would … Continue Reading …