Collaborations can grow your massage practice (membership)

massage practice collaborations

It’s tempting to think of our relationships with other practitioners as either referral relationships or nothing.  But dreaming up enjoyable opportunities for collaboration, even in the total absence of referrals, creates powerful opportunities for your massage practice. In today’s video I talk about how and why these collaborations can make such a big difference.  I … Continue Reading …

What does it mean for massage clients to be “excited” to work with you? (membership)

massage clients

In today’s online world there’s a lot of emphasis on having clients be “excited” to work with you.  But what does that really mean? As massage therapists, we’re not necessarily looking for a single kind of excitement from prospective or current clients.  In today’s video I talk about what those different kinds of excitement can … Continue Reading …

No amount of online exposure can replace strong referral relationships (membership)

referrals in a massage practice

Woah!  I know in today’s online climate that can sound like a crazy thing to say.  But it’s true. In today’s video I talk about the two reasons online exposure simply cannot replace in-person referrals for a thriving massage practice. I also know there are a lot of questions out there about how to create … Continue Reading …

Can you build a practice WITHOUT social media? (membership)

build without social media

YES!  You can build a full, thriving practice without social media.  And not just because I did it when social media was barely a thing . . . also, because I just had a friend (last year) build her practice to full-time in 7 months and she doesn’t use social media at all. Why would … Continue Reading …

Making sure you have enough NEW clients (membership)

enough new clients

There will always be a need for new clients in your practice . . . even if your retention is top notch!  There are all sorts of very good reasons to “lose” clients (along with not-so-good reasons).  But when it happens, you need to make sure you’re not ending up with empty spots in your … Continue Reading …

Shifting your perspective from practitioner to client (membership)

perspective

As business owners we MUST be able to look at and understand our work from our clients’ perspective.  This is usually one of the hardest-to-learn yet most essential skills to get in hand. Whether you’re building your marketing materials, retaining clients, or outreaching to potential referral partners, being able to see your practice as others … Continue Reading …

OWN your specialty (membership)

specialty

Yes, indeed, you need to be able to talk about your work in terms of your specialty.  This will help your practice stabilize so much faster.  It will also help ensure you are attracting clients who are HAPPY to pay your full rates.  (And every thriving practice needs that.) In today’s video I cover a … Continue Reading …

Where to look for great referral partners (membership)

referrals

I say it all the time . . . having the right referral partners can establish 60% of your practice.  And there are always questions about how, exactly, to find those “right” partners. I’ve heard many times that it feels impossible to find the right practitioners to trust, to reach out to, to even want … Continue Reading …