What does it mean for massage clients to be “excited” to work with you? (membership)

massage clients

In today’s online world there’s a lot of emphasis on having clients be “excited” to work with you.  But what does that really mean? As massage therapists, we’re not necessarily looking for a single kind of excitement from prospective or current clients.  In today’s video I talk about what those different kinds of excitement can … Continue Reading …

Networking isn’t always about referrals (membership)

massage practice networking

As you know, I talk a lot about building strong referral relationships that are actual relationships.  But giving and receiving referrals is not the only reason to network for your massage practice.  Today I talk about the two other reasons that it is so important to build strong relationships with other business owners in your community. … Continue Reading …

Branding Won’t Save (or even build) Your Practice (membership)

branding

Woah!  WHAT do I mean by THAT?  Isn’t branding like the holy grail of all business everything?  You would think so by listening to marketers and other people who don’t actually know how to run a massage practice.  (Spoiler alert: a massage practice is not a run-of-the-mill biz, it’s its own thing.) Here’s the real … Continue Reading …

Shifting your perspective from practitioner to client (membership)

perspective

As business owners we MUST be able to look at and understand our work from our clients’ perspective.  This is usually one of the hardest-to-learn yet most essential skills to get in hand. Whether you’re building your marketing materials, retaining clients, or outreaching to potential referral partners, being able to see your practice as others … Continue Reading …

Episode 1: Beyond a Full Massage Practice

Welcome to the Your Massage Practice podcast! What are the possibilities once you’ve grown your full massage practice, you ask?  Rebecca (Becki) Ward, LMT of Massage Solutions of McDonough talks about her experience of growing her private practice so big that it turned into a thriving clinic! Additionally, I answer ‘The Question of the Day,’ … Continue Reading …

3 Ways to Get Clients From Community Events

Have you been showing up in your community (or been thinking about it): with your chair, to give free talks, giving open houses, etc. and that effort hasn’t quite been turning into real clients? Then, this is the mini-class for you! I cover the most important things you can do to make sure your time and … Continue Reading …