New Podcast Episode: Sales and Your Massage Practice

sales podcast episode

For some of us “sales” is a word as bad as any.  For others, it’s more of a mystery.  However the concept strikes you, we all need sales to make sure our massage practices are thriving!   As many of you already know, there is a whole class about this in the Massage Practice Tune-Up Classes, … Continue Reading …

Your business cards and marketing

podcast - business cards

Here’s a new podcast episode for you! Have you ever handed out a ton of business cards . . . only to have NONE of those people actually schedule a session? If so, you’re in good company. In today’s episode I focus on how to make sure you’re using your business cards right. I ask … Continue Reading …

It’s tomorrow!

your massage practice webinar

For those of you waiting with bated breath . . . my new webinar class is tomorrow at 9:00am Pacific. I’m really looking forward to it. For those of you who already are registered, check your email to confirm your join links. I’m taking time today to weave in answers to the specific questions you … Continue Reading …

Short massage business videos

massage business videos

I’ve started a series of short (under 3 minutes each) videos as I ramp up for our OYP start date in September! Here are the first four . . . Preventing burnout: Boosting productivity: Why Specialization Matters (2 videos!): Have a question you’d like me to address in an upcoming video? Just let me know … Continue Reading …

4 must-have group networking skills (membership)

blog post

Networking in groups can feel dreadful for a lot of us. But if you go in with just a couple of things nailed down in your head, it gets so much easier! In today’s post, I give you the four essential tools to get started and make the most of your group networking time. And … Continue Reading …

3 ingredients for creating the right processes in your massage practice (membership)

massage practice processes

Having strong processes in place in your business: helps keep you out of overwhelmbroadcasts your professionalism to potential and current clientscreates flow and momentum in the growth of your practiceis just good business Your processes matter (it’s why I harp on them so much!). :} In today’s video I talk you through the three essential … Continue Reading …

Massage marketing for the holidays (membership)

holiday massage marketing

It’s tiiiiiime!!!  As business owners, we have to be ahead of the “holiday” curve.  Most massage therapists I talk to want to sell gift certificates during the holiday season – and lots of them! In today’s video I go through the specific timeline (and tools) I’ve seen work best for the massage therapists who actually … Continue Reading …

What is massage practice marketing, really? (membership)

massage practice marketing

When you’re in the growth phase of your massage practice, marketing is necessary. Of course. But marketing is not just about bringing in new clients.  (What!?)  And, as essential as it is, marketing is not just about retaining clients, either.  (What!?) Marketing is about taking the reputation you’ve worked so hard to build for yourself … Continue Reading …