Massage marketing for the holidays (membership)

holiday massage marketing

It’s tiiiiiime!!!  As business owners, we have to be ahead of the “holiday” curve.  Most massage therapists I talk to want to sell gift certificates during the holiday season – and lots of them! In today’s video I go through the specific timeline (and tools) I’ve seen work best for the massage therapists who actually … Continue Reading …

What is massage practice marketing, really? (membership)

massage practice marketing

When you’re in the growth phase of your massage practice, marketing is necessary. Of course. But marketing is not just about bringing in new clients.  (What!?)  And, as essential as it is, marketing is not just about retaining clients, either.  (What!?) Marketing is about taking the reputation you’ve worked so hard to build for yourself … Continue Reading …

Quick reminder

Update: the join link has changed!  Here’s the updated one: join here. At 1:00pm Pacific today!  I’ll be recording a podcast episode live and I hope you’ll join in! I’ll be interviewing Tiffany and Katherine of Yomassage about their quickly growing business and how they’re keeping up with it. We’ll be answering audience questions so … Continue Reading …

Final week!

your massage practice will change your life

It’s the last week to get the crazy good discount on the Massage Practice Tune-Up All-Class package!  Don’t let this pass you by.  The sale ends this Friday and then the package goes back up to it’s regular price. As many of you know, I’m not a huge fan of discounting my work – but … Continue Reading …

What does it mean for massage clients to be “excited” to work with you? (membership)

massage clients

In today’s online world there’s a lot of emphasis on having clients be “excited” to work with you.  But what does that really mean? As massage therapists, we’re not necessarily looking for a single kind of excitement from prospective or current clients.  In today’s video I talk about what those different kinds of excitement can … Continue Reading …

Networking isn’t always about referrals (membership)

massage practice networking

As you know, I talk a lot about building strong referral relationships that are actual relationships.  But giving and receiving referrals is not the only reason to network for your massage practice.  Today I talk about the two other reasons that it is so important to build strong relationships with other business owners in your community. … Continue Reading …

Branding Won’t Save (or even build) Your Practice (membership)

branding

Woah!  WHAT do I mean by THAT?  Isn’t branding like the holy grail of all business everything?  You would think so by listening to marketers and other people who don’t actually know how to run a massage practice.  (Spoiler alert: a massage practice is not a run-of-the-mill biz, it’s its own thing.) Here’s the real … Continue Reading …