3 times when it’s ok (even good!) to offer a free session (membership)

massage table

There aren’t many times when I suggest offering free (or even discounted) sessions. But there are times when doing so can directly build your business. In today’s post, I talk about each of those three times and why it can be so helpful to your business and to client retention. I think it’s important . . . Continue Reading…

3 ways to get new clients (membership)

get new massage clients

Bringing in new clients is a must-have. Whether you’re just starting out and have one client or you have a solid client base but want to grow it, today’s post is for you. And I can’t let this post go without this note: remember that it stinks to constantly be on the “I need new … Continue Reading …

3 ingredients for creating the right processes in your massage practice (membership)

massage practice processes

Having strong processes in place in your business: helps keep you out of overwhelmbroadcasts your professionalism to potential and current clientscreates flow and momentum in the growth of your practiceis just good business Your processes matter (it’s why I harp on them so much!). :} In today’s video I talk you through the three essential … Continue Reading …

3 strategies for awkward client interactions (membership)

your massage practice

It happens! Clients come in for a session and you’re not sure how to navigate the difference between your personalities. No problem. A huge part of learning to really own your practice is learning how to handle yourself professionally . . . even when it’s so awkward it makes you sweat. (Note: I am not … Continue Reading …

New podcast episode!

it's work to run a massage practice

Whoops!  I forgot to tell you about this last week . . . Amber Cook and I recorded another episode together all about how running a massage practice is actually work.  (If you’re reading this via email, click through to see the episode player.) I know that talking about the “work” of it all can … Continue Reading …

Massage marketing for the holidays (membership)

holiday massage marketing

It’s tiiiiiime!!!  As business owners, we have to be ahead of the “holiday” curve.  Most massage therapists I talk to want to sell gift certificates during the holiday season – and lots of them! In today’s video I go through the specific timeline (and tools) I’ve seen work best for the massage therapists who actually … Continue Reading …

How do you talk to clients about returning? (membership)

return massage clients

If you want to have a thriving massage practice, you need to be able to talk to your clients about coming back for more sessions . . . after every single session. This does NOT mean you launch a sales pitch after every session.  And it definitely does NOT mean you should be pushy or … Continue Reading …

Feedback: An essential tool for growing your massage practice (membership)

feedback for massage practice

Most practitioners avoid asking for feedback on their work because they’re afraid of what they’ll hear from clients!  Most of us have at least a little bit of insecurity and worry we’ll be embarrassed by what we hear. And yet . . . honest feedback from clients is essential to a healthy, long-term practice.  When … Continue Reading …