New podcast episode!

it's work to run a massage practice

Whoops!  I forgot to tell you about this last week . . . Amber Cook and I recorded another episode together all about how running a massage practice is actually work.  (If you’re reading this via email, click through to see the episode player.) I know that talking about the “work” of it all can … Continue Reading …

Massage marketing for the holidays (membership)

holiday massage marketing

It’s tiiiiiime!!!  As business owners, we have to be ahead of the “holiday” curve.  Most massage therapists I talk to want to sell gift certificates during the holiday season – and lots of them! In today’s video I go through the specific timeline (and tools) I’ve seen work best for the massage therapists who actually … Continue Reading …

How do you talk to clients about returning? (membership)

return massage clients

If you want to have a thriving massage practice, you need to be able to talk to your clients about coming back for more sessions . . . after every single session. This does NOT mean you launch a sales pitch after every session.  And it definitely does NOT mean you should be pushy or … Continue Reading …

Feedback: An essential tool for growing your massage practice (membership)

feedback for massage practice

Most practitioners avoid asking for feedback on their work because they’re afraid of what they’ll hear from clients!  Most of us have at least a little bit of insecurity and worry we’ll be embarrassed by what we hear. And yet . . . honest feedback from clients is essential to a healthy, long-term practice.  When … Continue Reading …

What is massage practice marketing, really? (membership)

massage practice marketing

When you’re in the growth phase of your massage practice, marketing is necessary. Of course. But marketing is not just about bringing in new clients.  (What!?)  And, as essential as it is, marketing is not just about retaining clients, either.  (What!?) Marketing is about taking the reputation you’ve worked so hard to build for yourself … Continue Reading …

Podcast – a conversation about client retention

massage client retention

Last Friday’s podcast episode with Amber Cook of healingwaze.com got real deep, real fast!  (If you’re reading this via email, click through to see the episode player.) As you have so often heard me say, to have a full massage practice for the long term you need to be able to retain clients consistently.  What … Continue Reading …

Pricing – again, and always (membership)

massage business pricing

I had a great conversation with a fellow business owner this week about pricing.  And he brought up something I think we all have to keep an eye on . . . but maybe not in the way you’ve thought about before. He was talking about the internal struggle to feel that you’re “worth” whatever … Continue Reading …

Quick reminder

Update: the join link has changed!  Here’s the updated one: join here. At 1:00pm Pacific today!  I’ll be recording a podcast episode live and I hope you’ll join in! I’ll be interviewing Tiffany and Katherine of Yomassage about their quickly growing business and how they’re keeping up with it. We’ll be answering audience questions so … Continue Reading …