Build a Successful Practice
Having strong processes in place in your business: helps keep you out of overwhelmbroadcasts your professionalism to potential and current clientscreates flow and momentum in the growth of your practiceis just good business Your processes matter (it’s why I harp on them so much!). :} In today’s video I talk you through the three essential … Continue Reading …
It happens! Clients come in for a session and you’re not sure how to navigate the difference between your personalities. No problem. A huge part of learning to really own your practice is learning how to handle yourself professionally . . . even when it’s so awkward it makes you sweat. (Note: I am not … Continue Reading …
Whoops! I forgot to tell you about this last week . . . Amber Cook and I recorded another episode together all about how running a massage practice is actually work. (If you’re reading this via email, click through to see the episode player.) I know that talking about the “work” of it all can … Continue Reading …
It’s tiiiiiime!!! As business owners, we have to be ahead of the “holiday” curve. Most massage therapists I talk to want to sell gift certificates during the holiday season – and lots of them! In today’s video I go through the specific timeline (and tools) I’ve seen work best for the massage therapists who actually … Continue Reading …
If you want to have a thriving massage practice, you need to be able to talk to your clients about coming back for more sessions . . . after every single session. This does NOT mean you launch a sales pitch after every session. And it definitely does NOT mean you should be pushy or … Continue Reading …
Most practitioners avoid asking for feedback on their work because they’re afraid of what they’ll hear from clients! Most of us have at least a little bit of insecurity and worry we’ll be embarrassed by what we hear. And yet . . . honest feedback from clients is essential to a healthy, long-term practice. When … Continue Reading …
When you’re in the growth phase of your massage practice, marketing is necessary. Of course. But marketing is not just about bringing in new clients. (What!?) And, as essential as it is, marketing is not just about retaining clients, either. (What!?) Marketing is about taking the reputation you’ve worked so hard to build for yourself … Continue Reading …
Last Friday’s podcast episode with Amber Cook of healingwaze.com got real deep, real fast! (If you’re reading this via email, click through to see the episode player.) As you have so often heard me say, to have a full massage practice for the long term you need to be able to retain clients consistently. What … Continue Reading …