How to manage a massage practice when you don’t really know what you’re doing (membership)

building your massage practice

Today I give you 4 concrete steps for getting your massage practice going when you’re not really sure what to do next (or first). This applies whether you’re just starting out or you have been in your practice for a while and are feeling stuck.  Time and time again, these four things are exactly what … Continue Reading …

Networking isn’t always about referrals (membership)

massage practice networking

As you know, I talk a lot about building strong referral relationships that are actual relationships.  But giving and receiving referrals is not the only reason to network for your massage practice.  Today I talk about the two other reasons that it is so important to build strong relationships with other business owners in your community. … Continue Reading …

How much grit does it take to grow and maintain a practice? (membership)

grit

There’s no doubt that it takes some grit to grow and maintain a practice.  BUT, we can’t be all-grit-all-the-time and expect ourselves to be ok with that. For me, this topic is one of the most profound aspects of running a business and it doesn’t get talked about enough. As I say in the video, … Continue Reading …

When family is big AND you’re an entrepreneur (membership)

family and business

It’s gonna happen.  When you’re growing and maintaining your practice, family and work will clash to some degree.  Not all the time (hopefully) and not super painfully (hopefully), but there is always the need to find a way for these two parts of life to co-exist. This is different than most jobs because your when … Continue Reading …

Your mistakes are NORMAL! (membership)

mistakes are normal

Mistakes can work for you – or at least not drag you down.  It is absolutely normal that we make mistakes when growing and running our practices. Whether it’s in spending money, managing client relationships, or a hundred other things that come up in our businesses, making sure you can get some kind of productivity … Continue Reading …

Short-term gain vs. Long-term client relationships (membership)

massage practice

This is a delicate balance to strike.  And when you are in the growth stage of your practice this dynamic can feel extra tricky. When you have pressing bills to pay . . . When it seems like money is flying out the door as you are growing your practice . . . When you’re feeling … Continue Reading …

Money as a marker (membership)

money as a marker

There is SO MUCH judgmental language about money in this world.  The vast majority of the time, I see money talked about in binary terms: it’s good, it’s bad, it’s neutral, there’s too much, there’s not enough.  All very judgement-based things. But I really find that if you can step out of that binary thinking, … Continue Reading …

Shifting your perspective from practitioner to client (membership)

perspective

As business owners we MUST be able to look at and understand our work from our clients’ perspective.  This is usually one of the hardest-to-learn yet most essential skills to get in hand. Whether you’re building your marketing materials, retaining clients, or outreaching to potential referral partners, being able to see your practice as others … Continue Reading …