Client Retention – respecting clients’ discomfort (membership)

client retention

When you have serious skills to offer as a massage therapist, it is soooo tempting to expect clients to be 100% on board with you. Too often, we (yes, myself in those early years!) dismiss or get grumpy about a client’s discomfort with undressing, the techniques we use, positioning on the table, or about a … Continue Reading …

Risk taking is a skill to learn

risk taking

Prefer podcast format?  Here you go! I get frustrated when I hear business owners being advised to take big risks based on their gut feelings.  Yes, gut feelings are super important.  But when you’re running a business, you need to develop a more robust way of assessing risk.  That way, you don’t end up closing … Continue Reading …

Need some inspiration? (membership)

inspiration

Whew!  This one turned out a bit longer than usual.  Lots to cover! Getting your groove on in your practice is a lot of work.  Normally, I ask you to engage with your inner inspiration as you build your biz.  But I know that sometimes you need a boost from external inspiration sources as well. … Continue Reading …

You need more than mindset when it comes to money (membership)

more than money mindset

It’s hard to talk about money TOO much when you’re running a business.  The simple fact of running a practice is that you need money to make it work! Very often these days, the “issue” of money is talked about exclusively as a function of mindset.  But there’s  A LOT more to it than that.  … Continue Reading …

Who you should be spending your time with (membership)

isabel spradlin

When you are in the big growth stage of your practice, it is tempting to ONLY spend time with others who are at the same stage.  But if you want continued inspiration and faster growth, you will want to vary who you are spending time with. Today’s video blog covers 3 principles of how to … Continue Reading …

Why mantras usually don’t work in running a full practice (membership)

mantras

Mantras can be very effective when we’re running a business, but they don’t always work.  In today’s video post I talk about why and how you can structure them (and when) to have the maximum effect. As always, I hope to see you in the comments! p.s. This is a membership-based video.  Curious about what … Continue Reading …

Important! Pace yourself in the New Year (membership)

isabel spradlin

Running a successful massage practice requires good pacing.  In the beautiful energy of the New Year it’s easy to get caught up in the momentum of your intentions and goals.  But it’s so important not to run out of that momentum!  When you get your pacing right you’ll have much better long-term success. In today’s … Continue Reading …

Let your practice evolve so you don’t get trapped doing work you don’t love (membership)

evolve

As with most business building stuff, this can be a bit tricky.  As we’re growing our practice, most of us need to take a wide range of clients in order to make sure we’re keeping a full schedule.  But, that can sometimes lead to getting accidentally “trapped” in doing work we’re not really passionate about. … Continue Reading …