Money as a marker (membership)

money as a marker

There is SO MUCH judgmental language about money in this world.  The vast majority of the time, I see money talked about in binary terms: it’s good, it’s bad, it’s neutral, there’s too much, there’s not enough.  All very judgement-based things. But I really find that if you can step out of that binary thinking, … Continue Reading …

Shifting your perspective from practitioner to client (membership)

perspective

As business owners we MUST be able to look at and understand our work from our clients’ perspective.  This is usually one of the hardest-to-learn yet most essential skills to get in hand. Whether you’re building your marketing materials, retaining clients, or outreaching to potential referral partners, being able to see your practice as others … Continue Reading …

Client Retention – respecting clients’ discomfort (membership)

client retention

When you have serious skills to offer as a massage therapist, it is soooo tempting to expect clients to be 100% on board with you. Too often, we (yes, myself in those early years!) dismiss or get grumpy about a client’s discomfort with undressing, the techniques we use, positioning on the table, or about a … Continue Reading …

Risk taking is a skill to learn

risk taking

Prefer podcast format?  Here you go! I get frustrated when I hear business owners being advised to take big risks based on their gut feelings.  Yes, gut feelings are super important.  But when you’re running a business, you need to develop a more robust way of assessing risk.  That way, you don’t end up closing … Continue Reading …

Need some inspiration? (membership)

inspiration

Whew!  This one turned out a bit longer than usual.  Lots to cover! Getting your groove on in your practice is a lot of work.  Normally, I ask you to engage with your inner inspiration as you build your biz.  But I know that sometimes you need a boost from external inspiration sources as well. … Continue Reading …

You need more than mindset when it comes to money (membership)

more than money mindset

It’s hard to talk about money TOO much when you’re running a business.  The simple fact of running a practice is that you need money to make it work! Very often these days, the “issue” of money is talked about exclusively as a function of mindset.  But there’s  A LOT more to it than that.  … Continue Reading …

Who you should be spending your time with (membership)

isabel spradlin

When you are in the big growth stage of your practice, it is tempting to ONLY spend time with others who are at the same stage.  But if you want continued inspiration and faster growth, you will want to vary who you are spending time with. Today’s video blog covers 3 principles of how to … Continue Reading …