This week . . .

Good morning, my fellow massage therapists! The Academy is on a roll!  More on that below, but first . . . This week’s Academy Classes: *We’re on a modified schedule this week and next because I’m heading out backpacking for the big Eclipse! *All times are Pacific Standard/Daylight Time. Here is a handy time zone … Continue Reading …

Can I Make a Living as a Massage Therapist?

Yes!  You can make a living as a massage therapist, IF you are going to treat your massage practice like a real business. Here is what I mean. . . Running a successful business is not the easiest thing in the world (but it’s also not the hardest).  For massage therapists, making a real living from … Continue Reading …

#1: Massage Practice Myths – Discounting Prices

Starting and building your massage practice is seriously big and important work.  And, over and over again, I see excellent massage therapists falling into the three traps we’re going to talk about over the next three posts. I believed these three myths myself when I was in the beginning stages of my practice nine years … Continue Reading …

Money in Your Massage Practice

Your income is too important to fly by the seat of your pants. And yet, getting square with money in your massage practice can seem like trying to hold onto a writhing, yowling cat who seems determined to throw itself in front of a moving car.  By which I mean, getting a grip on this money issue often … Continue Reading …