New podcast episode!

it's work to run a massage practice

Whoops!  I forgot to tell you about this last week . . . Amber Cook and I recorded another episode together all about how running a massage practice is actually work.  (If you’re reading this via email, click through to see the episode player.) I know that talking about the “work” of it all can … Continue Reading …

A fun podcast episode for your weekend!

your massage practice podcast

What a great time is was to record this episode with Amber this morning!  We shared a lot of stories and tools about MONEY and answered some great questions from our live audience. Enjoy!   If you want to ask questions live next time, we’ll record again on October 5 at 10am Pacific.  If you subscribe … Continue Reading …

Why does structure matter? Why can’t you just follow your bliss? (membership)

structure and bliss

This is a wonderful topic and I love talking about it.  So often, massage therapists start their own practices because they LOVE serving their clients.  But, without the right structures in place to support that service, it can be extremely difficult to actually get the growth and stability you need. In today’s video I talk … Continue Reading …

Can you build a practice WITHOUT social media? (membership)

build without social media

YES!  You can build a full, thriving practice without social media.  And not just because I did it when social media was barely a thing . . . also, because I just had a friend (last year) build her practice to full-time in 7 months and she doesn’t use social media at all. Why would … Continue Reading …

How much grit does it take to grow and maintain a practice? (membership)

grit

There’s no doubt that it takes some grit to grow and maintain a practice.  BUT, we can’t be all-grit-all-the-time and expect ourselves to be ok with that. For me, this topic is one of the most profound aspects of running a business and it doesn’t get talked about enough. As I say in the video, … Continue Reading …

Branding Won’t Save (or even build) Your Practice (membership)

branding

Woah!  WHAT do I mean by THAT?  Isn’t branding like the holy grail of all business everything?  You would think so by listening to marketers and other people who don’t actually know how to run a massage practice.  (Spoiler alert: a massage practice is not a run-of-the-mill biz, it’s its own thing.) Here’s the real … Continue Reading …

You need more than mindset when it comes to money (membership)

more than money mindset

It’s hard to talk about money TOO much when you’re running a business.  The simple fact of running a practice is that you need money to make it work! Very often these days, the “issue” of money is talked about exclusively as a function of mindset.  But there’s  A LOT more to it than that.  … Continue Reading …