Why cash flow is so important in your massage business (membership)

cash flow in massage business

Cash flow!  It’s not just for multi-million dollar businesses.  EVERY business needs healthy cash flow. In today’s post I talk about the best way to ensure healthy cash flow in your massage practice.  I’m sure it won’t surprise you to know that it’s linked in with the other things I talk about so often . … Continue Reading …

Collaborations can grow your massage practice (membership)

massage practice collaborations

It’s tempting to think of our relationships with other practitioners as either referral relationships or nothing.  But dreaming up enjoyable opportunities for collaboration, even in the total absence of referrals, creates powerful opportunities for your massage practice. In today’s video I talk about how and why these collaborations can make such a big difference.  I … Continue Reading …

How to manage a massage practice when you don’t really know what you’re doing (membership)

building your massage practice

Today I give you 4 concrete steps for getting your massage practice going when you’re not really sure what to do next (or first). This applies whether you’re just starting out or you have been in your practice for a while and are feeling stuck.  Time and time again, these four things are exactly what … Continue Reading …

What does it mean for massage clients to be “excited” to work with you? (membership)

massage clients

In today’s online world there’s a lot of emphasis on having clients be “excited” to work with you.  But what does that really mean? As massage therapists, we’re not necessarily looking for a single kind of excitement from prospective or current clients.  In today’s video I talk about what those different kinds of excitement can … Continue Reading …

If you want a full massage practice you MUST follow up with clients (membership)

full massage practice needs follow up

Effective follow up with your massage and bodywork clients is essential. And most practitioners aren’t doing it very well. Either they’re not following up at all, or they’re using automated or impersonal follow-ups. In today’s video I talk about the essential elements of client follow-up (HOW to do it). Because, so often, even once practitioners … Continue Reading …

No amount of online exposure can replace strong referral relationships (membership)

referrals in a massage practice

Woah!  I know in today’s online climate that can sound like a crazy thing to say.  But it’s true. In today’s video I talk about the two reasons online exposure simply cannot replace in-person referrals for a thriving massage practice. I also know there are a lot of questions out there about how to create … Continue Reading …