Collaborations can grow your massage practice (membership)

massage practice collaborations

It’s tempting to think of our relationships with other practitioners as either referral relationships or nothing.  But dreaming up enjoyable opportunities for collaboration, even in the total absence of referrals, creates powerful opportunities for your massage practice. In today’s video I talk about how and why these collaborations can make such a big difference.  I … Continue Reading …

Accepting client payments (membership)

money in massage business

HOW you accept client payment and HOW you talk to clients about your massage prices in session is so, so, so important! HOW we talk about and accept payment is a huge part of how we manage our client relationships.  Hesitation on your part can create hesitation in your clients, or at least a little … Continue Reading …

What does it mean for massage clients to be “excited” to work with you? (membership)

massage clients

In today’s online world there’s a lot of emphasis on having clients be “excited” to work with you.  But what does that really mean? As massage therapists, we’re not necessarily looking for a single kind of excitement from prospective or current clients.  In today’s video I talk about what those different kinds of excitement can … Continue Reading …

If you want a full massage practice you MUST follow up with clients (membership)

full massage practice needs follow up

Effective follow up with your massage and bodywork clients is essential. And most practitioners aren’t doing it very well. Either they’re not following up at all, or they’re using automated or impersonal follow-ups. In today’s video I talk about the essential elements of client follow-up (HOW to do it). Because, so often, even once practitioners … Continue Reading …

No amount of online exposure can replace strong referral relationships (membership)

referrals in a massage practice

Woah!  I know in today’s online climate that can sound like a crazy thing to say.  But it’s true. In today’s video I talk about the two reasons online exposure simply cannot replace in-person referrals for a thriving massage practice. I also know there are a lot of questions out there about how to create … Continue Reading …

Networking isn’t always about referrals (membership)

massage practice networking

As you know, I talk a lot about building strong referral relationships that are actual relationships.  But giving and receiving referrals is not the only reason to network for your massage practice.  Today I talk about the two other reasons that it is so important to build strong relationships with other business owners in your community. … Continue Reading …

Can you build a practice WITHOUT social media? (membership)

build without social media

YES!  You can build a full, thriving practice without social media.  And not just because I did it when social media was barely a thing . . . also, because I just had a friend (last year) build her practice to full-time in 7 months and she doesn’t use social media at all. Why would … Continue Reading …

Short-term gain vs. Long-term client relationships (membership)

massage practice

This is a delicate balance to strike.  And when you are in the growth stage of your practice this dynamic can feel extra tricky. When you have pressing bills to pay . . . When it seems like money is flying out the door as you are growing your practice . . . When you’re feeling … Continue Reading …