When you became a massage therapist, I highly doubt you had in mind a complicated business that you wanted to run. More likely, you had your license, an office, table, linens, lotion and lots of hope.
Everywhere I look, there are instructions for starting your massage practice that begin with: write a business plan, get your logo, brand your website (and yourself!), sign up to be on insurance panels, etc. This quickly turns into a HUGE waste of time.
I wasted a ton of that time over-doing all of these things when I started almost 10 years ago. They made almost zero difference to me in the way that I NEEDED them to make a difference.
Then, I went on to build a thriving massage practice by doing only the things that REALLY make a difference. I am determined to help you do the same. (Except, without all of the wasted time.)
When you’re just starting out and you don’t know what you’re doing, it is so tempting to spend a ton of time on things that feel productive, but that are not serving the long-term prospects of your business.
This series of video posts is meant to help you break it down and get started with just the most essential things that are going to immediately start building the long-term stability of your practice.
Let me know what you think!
And, when you’re ready, here’s the 2nd video in the series (about your website).
- Isabel Spradlin has owned her full-time practice since 2007. She has a deep drive to help other massage therapists and bodyworkers to create thriving businesses for themselves. For comprehensive programs to help you do just that, see the 'Programs' tab in the menu.
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