Growing a massage practice, whether you’ve already begun or are starting from the ground up, is a wonderful and big undertaking.

I started my full-time practice in 2007 (over 10 years ago!) and it was one of the best decisions I ever made.

It’s true what “they” say about being an entrepreneur.  There is freedom and creativity and flexibility in owning your own business . . . and there is also a lot of work that goes into it.

But, if you know what work to do and when, you can get through the growth process as soon as possible (and with a lot less stress) and get to the part where you and your practice are stable and thriving sooner.

That’s what I’m here to help you do.

workingTo help you get your practice where you want it to be, I have a couple of ways for you to get the information you need:

  1. The Massage Business Academy is my monthly rotation of classes laser-focused on helping you trouble shoot different aspects of your practice growth.  From pricing to referral relationships to client retention and beyond, all of my classes are rooted in exactly what I (and my students and mentees) have consistently had success with when building a full practice.
  2. The OWN Your Practice Program is my signature program that gives you every building block you need to make sure the foundation of your practice, from A-Z, is built strong and functioning smoothly.

I also generally offer one free class per month, which I will announce on the blog as they come up.  Subscribe to get those notifications in your inbox! (I do not keep a separate newsletter list, so if you want to know about what I’m doing, this is the way!)

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I do not keep a separate newsletter list, so if you want to keep up with what's going on here, this is the way to do it!

about me

I love teaching.  After spending a year teaching the hands-on aspect of my specialty (abdominal adhesion work), I realized my real passion is in teaching the business side of the work.  That was when I started developing the OWN Your Practice program and ratcheting up my work with mentees.

Over the years, I have started and helped to run two different networking groups for practitioners, participated in (and occasionally run) countless workshops, seminars, and business building classes.  I’ve worked with mentors, mentored others, and once my practice was stable, created solid online programs for those suffering from abdominal adhesions in order to serve thousands of people beyond my own in-person practice.

I’ve learned so much over the years (on purpose and accidentally) and my work here is meant to pass all of that on to you in a streamlined, focused way so that growing your thriving practice can hopefully be a bit easier for you than it was for me.

One of the most surprising things (for me) about having grown a successful practice is that opportunities I never even knew I wanted have arisen throughout the years.

A couple years ago I was invited to appear on live television to talk about the importance of my specialty, abdominal massage.  Wild!

Another big one was being asked by the Florida State Massage Therapy Association to create a TV show specifically to help massage therapists grow their practices.

Both of these opportunities are a bit shocking to me because I’ve never wanted to be on TV.  But, it turns out I’ll do almost anything to offer education.  Go figure.

But no matter what else happens, I’ll always be here teaching the building blocks of a successful practice because every massage therapist who wants their own successful practice should have one.

reality check

There’s a myth in our industry that having the hands-on skills, multiple certifications, an office, and a website/business cards/brochures is enough to strike out and build a successful practice.

The reality is that there is a lot more to it.

Too often I have talked to massage therapists feeling completely beat down by trying to start their own practice.  They don’t know what to do to dig themselves out of a rut or to make use of limited time and money to get the growth they want and need.

The first thing we have to do is realize that while a massage practice is wonderful because it is a relatively simple business to start, it is still a business and there is a lot of work that goes into creating it.  In other words, simple doesn’t mean easy.

Reaching out for help is hands-down the most powerful thing you can do to make sure your practice gets to thriving and stays there.

I sat in my mostly empty office for 6 months before I reached out and got the help I needed . . . but once I did, my practice grew fast.  That was because:

  1. I learned to start putting my time and energy into the things that actually grow a practice, and because
  2. I then had access to the community I needed to support me in this huge endeavor.

Now, I know it can be hard to find the RIGHT community in which to do this tremendous growth work, so here’s what I’m all about (and what my amazing students are all about, too!).

  • Respect – I never use shaming or shame-based questions, statements, or tactics to “help” you.  And I push back if I hear you self-shaming.  You’ll never hear me ask, What’s stopping you, already!?  I’ve been in life too long to think that shame is a good motivator or to waste any time with it.
  • Non-gross sales tactics – too often I hear, “here’s how to grow your biz without being salesy” but then the program or teaching centers entirely on creating a mindset that embraces being salesy, rather than just doing without the salesy altogether.  That’s not me.  I teach sales structures that are COMPLETELY integrity- and values-based.  I never teach you high-pressure sales tactics or any kind of bold manipulative techniques.  They’re just not needed for a successful massage practice.
  • Honesty and Encouragement – I care about you as an individual and my students care about each other, too.

When you’re growing a practice, focus is essential.

In all of the time I’ve run my practice, the ability to stay focused has been my best friend.

When you’re growing a business there is a lot of competition for your attention.  Between marketing, client retention, networking, money management, and more(!) there is always more than enough demand to go around.

And, when you can manage your time and energy to keep your primary focus on the things that actually keep your practice growing strong, that’s where the magic is.

Helping you build and keep that focus (and know when to make detours) is my job.

I work hard to bring all of my 10 years of experience as a practice owner and mentor to bear on each of my classes, Q&A sessions, and everything else I offer.

I never teach ideas or principles that I haven’t successfully used myself.  And, as I mentioned earlier, I never use (or teach) salesy or boldly manipulative techniques to get growth.  I am completely up front about my classes and programs.  I never surprise current or prospective students with up-sells or sales pitches.

Everything I do is meant to help you, not make you feel fearful or panicked or like opportunities are slipping away.  That’s just not me.

I know there are many opportunities to learn out there and I work to make my programs robust and complete so that you can stay focused and not need to keep churning through program after program to get a bit of information here and a bit there.

That said, I know everyone is on a different path, which is why I offer so many different ways to get the information you need.  Whether you are looking for a 1-hour class to nail down something you’ve been working on or whether you want robust and ongoing support, I’ve got you covered.

Please let me know of any questions, and I hope to see you in a class or program soon!

Check out the programs:

massage business academy

own your practice