Sooo . . . as some of you already know I have a YouTube channel. And, because I’ve been really committed to the video blogs here on the site this year, I haven’t been posting on the channel at all.
And yet . . . it’s still growing by about 100 subscribers per month!
I’ve been busy and hadn’t checked the channel in almost 3 months. But, a colleague and I just decided to start a new fun thing on YouTube starting in September (more coming on that soon!) so I got back in there. And I was so pleasantly surprised to find nearly 1,400 subscribers waiting for me.
And here’s the thing. I barely post on FB because I don’t really like FB. I don’t think like Twitter so I’m never there either. I don’t have an Instagram account and I’ve missed every other social media fad along the way too (quite happily). BUT, there’s this one thing (instructional videos) that I’m really comfortable with – that I’ve been comfortable with since forever. And, my people react strongly to them a positive way. And because I’m decent with providing high-quality content, strong SEO, etc., the work I’ve put into it so far apparently is going to continue to grow itself without any input from me.
That’s a pretty sweet spot, right?
I think this points to something really important. YOU DON’T HAVE TO CHASE FAD MARKETING TECHNIQUES to grow your practice.
Seriously, the more time you pour into gimmicky, “of the moment” stuff when it comes to your marketing, the less time you have to build your massage skills, your client relationships, your referral relationships, your basic business chops, your self-care, and so many other things that are absolutely essential to a thriving massage practice. It always bears repeating: you don’t need social media to grow your practice.
But if you really really really want to use an online something to add on to your base business building stuff (referrals, etc.) then don’t try to be the coolest kid in town. Just do whatever comes most naturally to you. Do what feels do-able and that doesn’t require a huge learning curve or a ton of time.
You will likely have to experiment to find out what that thing is for you – and that’s good! Experiment away! And then let me know what happens when you’re not looking.
- Isabel Spradlin has owned her full-time practice since 2007. She has a deep drive to help other massage therapists and bodyworkers to create thriving businesses for themselves. For comprehensive programs to help you do just that, see the 'Programs' tab in the menu.